We’re about to unwrap the pressies under the tree and throw back our own weight in Prosecco for New Years, but at the end of this sweet, sweet, Sweetheart year, what have we learned about the social media trends that have emerged? And what are the next steps in social media marketing for 2016?
Increasing mobile & e commerce via social media platforms
With all the major social media player’s (Twitter, Pinterest, Facebook) putting Buy buttons onto their channels, it is safe to say that others such as Instagram etc will soon follow suit. This will make it much easier to buy products directly through social media channels. Furthermore, in-app innovation which is prioritizing online shopping will be the top of the tree for all those technologically minded shoppers. Watch out for this throughout 2016.
Facebook will alter its product offering to a more content based platform
Facebook is continuing to keep it’s social media platform fresh by searching for ways to keep users engaged on the channel. This has been achieved in a number of ways but the vast majority relate to story related content. Currently Facebook is testing its ‘Instant Articles’ which will allow publishers to post content without other users having to leave the website to read it. This looks very likely to be launched next year and it will be interesting to see how other competitors react.
Fewer Social Media Platforms will emerge
Over the last few years we have seen new and exciting social media platforms take the industry by storm such as Instagram, Snapchat and many more. These guys seemed to come from nowhere, and take hold fast, but this is likely to change in 2016. The industry data suggests that new and promising social media channels will soon be bought up by the bigger fish in the market. Therefore, there will be less opportunity for independently owned channels to get a foothold.
If 2015 taught us anything, it’s that the market doesn’t stand still for long. If you’re looking for a digital agency that can keep on top of the changes, and use them to spin you an advantage, look no further than our creative team. For any information that you need, or if you’re looking for a fresh strategy as the New Year approaches, get in touch!