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Feeling lost with your social media management? What are the essentials for success?

15th February 2016

When it comes to social media management, it can seem daunting – where do you start? Are there hard and fast rules for making it to the top? Fear not, whether you’re just starting out, or your campaign is well under-way, our experienced social media management team have some fantastic tips for online marketing in Manchester!


The musts of Manchester online marketing

No matter what a user replies with, it’s essential that whoever manages your social media remains Be courteous and respectful at all times. Plenty of companies have gone down in internet infamy thanks to a few thoughtless tweets or comments. Remember: once it’s online, it lives forever, so think twice about what you post.

It’s important to be factual. Don’t throw out false statements and don’t use content that is not your own. (Hint, original content generates better traffic anyway, so nicking someone else’s idea isn’t going to work anyway!)

Probably the cardinal rule of social media is that it is essential to reply to all questions directed at you. This can be difficult, but if there is no interaction with your users, then your following is never going to grow, and your social media marketing will fall flat.

Post relevant content to your field. The better at drawing an emotional response (Happiness, Sadness, Amazement, Anger etc.) the more shareable it will become.

Create an online customer service and crisis management strategy as part of your social media management. This is especially important in the B2C sector where consumers flock to Social Media if they are dissatisfied with a product or service.

Ask questions! People love to give their opinion on matters, and it’s a great way to gain customer feedback too.

If you can, use original content like photos – for online marketing in Manchester, 2016 will be the year of video – even if it’s just quick camera phone footage, this can go down really well on social media, and is the ultimate in shareable content.

The other hugely important factor is volume. We don’t mean using ALL CAPS, we mean the amount that you’re posting. One tweet a day isn’t going to cut it – you need to grab your social media by the horns and unleash the social media beast within. If you don’t have time, then it’s worth considering outsourcing your social media management.