A short glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and something that might be a surprise: LinkedIn is the third-fastest-growing social network. As an experienced digital marketing company, we’re all too aware of the fast pace of the internet, and we’ve been hooked on LinkedIn for a while.
So the question for businesses becomes: How best to take advantage of this expanding interest in LinkedIn? Though the network isn’t analyzed in quite the same detail as Facebook and Twitter, there still exist several stats and tidbits that can help you improve your LinkedIn marketing and engage with your followers.
LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook. Twitter and Facebook may reign when it comes to social sharing of stories, blog posts, and visual media, but when it comes to direct traffic to your main site, LinkedIn is far and away the No. 1 social referral source. This makes it one of our go-to tools when a company wants to convert a buzz into real growth and interest for them.
As one of our specialities, we already have a handle on how to use LinkedIn to generate more profit for your business – so if you never believed the hype before – it’s time to start taking notice of LinkedIn to get the best from your digital marketing strategy!
One of the key aspects to success with LinkedIn is so post frequently – anything less than 20 posts a month isn’t going to make a big enough impact for you. 20 posts a month can seem daunting, especially if you’re still getting the hang of linked in – that’s why it’s a great idea to outsource this to a digital agency like SHM.
Posting regularly, with readable and engaging content ensures that you will be in the top updates for around 60% of your audience, which is a fantastic edge to have over the competition.
If you’d like to chat to us about managing your LinkedIn, or any of our services such as SEO or email marketing, get in touch through our site links – we can’t wait to hear from you!