The fast paced, constantly-changing world of digital marketing can be a daunting prospect for even the most experienced business owners, but if you have the right creative agency working for you; it shouldn’t be!
In fact, business owners should feel more in control than ever. After all, the needs of companies and the increasingly sophisticated preferences of consumers continue to dictate the direction of the digital marketing industry as a whole. If anything, digital marketing is becoming more user-friendly, which means businesses will have an ever expanding choice of tools to reach new markets and stay ahead of the competition.
There are three major trends which promise to ensure the popularity and effectiveness of online marketing in the coming year.
1. Online video is set to blow up in a big way
Online video is the future of content marketing. Major players like Facebook and Bing now offer video options for advertisers and Google is experimenting with in-Search Engine Results Page (in-SERP) video advertising. These moves prove that users are growing more accepting of online video ads.
The stats in favor of video marketing are already strong:
Video will account for 69 percent of consumer internet traffic by 2017.
Seven in 10 people view brands more positively after watching their video content.
Sixty-four percent of marketers expect video to dominate their strategies.
How can your business use videos effectively for optimum ROI? Team up with some truly creative people, who have the expertise to build you a bespoke campaign, driving traffic to your site and services. It takes time and effort to reap the rewards of online video marketing, and most business owners simply don’t have the resources or the know how. It’s vital that you take your strategy seriously, and get the best team for the job! As a digital agency in Manchester, we not only cover businesses in the city, but across the North West – let us sort out your strategy in 2016.
2. Mobile will completely dominate desktop. 2015 was a big year for mobile—not only did Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile. But apparently, you don’t have to have an optimized desktop site in addition to a mobile version—according to Google, a mobile-only site with no desktop counterpart is perfectly acceptable. This alone won’t be enough to drive down desktop traffic, but it’s clear what side of the fence Google’s on; they’re banking on desktop traffic fading away, meaning the smart money rests on mobile-focused online marketing. Our creative digital team have the skills to fully optimise your site to ensure that as much traffic as possible can reach you and your business.
3. Expect Digital Advertising to Experience a Major Transformation
Companies employing pop up ads on your mobile device when you’re trying to access a website, are about to see a crackdown. Users are sick of the ads, which often redirect them to irrelevant pages. Industry giants Google and Apple are taking action against these ads. Google announced plans to “permanently retire” interstitial ads, while Apple’s new iOS provides ad blocker apps. How, then, can companies use online marketing to reach their customers in this consumer-driven environment? It’s all about content. Google has been closing in on junk content for a while, but 2016 is going to see the reward of genuinely engaging content. This is why it’s so important to engage the expertise of a skilled creative team. You need great content – and lots of it!