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Some of our Manchester Creatives favourite Facebook facts you never guessed at!

29th January 2016

Love it or hate it, there’s no getting away from Facebook. The social media behemoth’s influence can be seen in every corner of the Web, from the site’s growing underground popularity in China (where the site is banned) to the fact that approximately 30% of adults get their news from Facebook.

As you’d expect from the world’s most popular social media site, Facebook has a fascinating story – and more than a few trivia titbits that might surprise you. As social media management, our team spend plenty of time on Facebook – here are some amazing facts about Facebook that will prove just how remarkable the site really is, and may offer a glimpse of what we can expect from Zuckerberg and his team in Menlo Park in the future.

Al Pacino was the first “face” on Facebook. A very early iteration of the site displayed a header image featuring a man’s face obscured behind binary code. The identity of the man could not be seen clearly, but social media management later uncovered that the face was that of acclaimed actor Al Pacino.

social media management

Mark Zuckerberg suffers from red-green colorblindness. This is why Facebook’s primary color scheme is blue – although it certainly doesn’t hurt that blue is also strongly associated with trust and security, two concepts essential in getting people to voluntarily part with their personal information.

Facebook’s ‘Like’ button used to be the ‘Awesome’ button. Facebook engineer Andrew Bosworth said that he and other engineers were enthusiastic about the “Awesome” button, but that the idea was ultimately vetoed by Zuckerberg in 2007. The site eventually settled on the “Like” button, a decision that Bosworth said was met with a decidedly lukewarm reception.

Facebook stores approximately 300 PETABYTES of user data on its servers. Even our team of Manchester Creatives don’t have to deal with that kind of data dump! There are 1 million gigabytes in a petabyte! The entire written works of humankind, in every known language (including Latin and other historical languages) from the dawn of recorded history, would occupy approximately 50 petabytes. Think about that for a minute.

Social media management is an ever changing landscape!

Facebook’s user base grows by eight people per second, or 7,246 people every 15 minutes. Some naysayers have foretold of Facebook’s impending demise, but aside from boasting the largest user base of any social network in the world by a gigantic margin, this statistic proves Facebook is still growing. Think that Facebook isn’t relevant? You’d be wrong. Social media management has become more vital than ever!

In September 2014, Facebook users watched a collective 1 billion videos per day. Today, that figure is more than 4 billion – and 75% of these video views occur on mobile devices. Videos are the most-shared content type on Facebook. On average, videos receive 89.5 shares per video, significantly higher share counts than photos or text-based posts.

If you’re realising how vital social media management is to your company, and that you need our amazing team of Manchester Creatives working on your brand, get in touch!