When you’re a small business owner, this can mean that your marketing budget is relatively small, so it’s important to make every penny count. However, small business owners have a lot on their plate, so making smart marketing decisions can sometimes fall to the bottom of the old to-do list! As an acclaimed Digital marketing and PR agency Manchester, we’ve seen plenty of business mistakes when it comes to small business – and we have put together some of the most common ones!
Try to handle it all yourself.
Delegating marketing duties to someone with more experience might seem like you’re losing control, but it’s a mistake to think that you are the best person to do all jobs. Owning a business is all about delegation, and when you need to pass a task to people who know better, that’s the right decision to make. There are worlds within marketing that it can take years to become proficient in. For example, a PR agency Manchester will have infinitely more connections than you can hope to have access to by yourself.
Turning a blind eye to the competition.
While it’s important to stand out from the crowd, and keep your message and focus unique, it’s necessary to have an awareness of what’s going on in your industry. As a Digital Marketing Agency Manchester, we are all seeing and all knowing! We keep our finger on the pulse so you don’t have to! Keeping a watchful eye on how your competitors market themselves gives you invaluable knowledge on which channels you should use, what angle you should take with your campaigns, and what markets to target.
Reviews, what reviews?
To any business, but especially small businesses, online reviews are critical. Even if your business model doesn’t factor in repeat-custom, it’s essential to have great reviews. With user reviews just a click away, it has never been easier for consumers to share their view of your company, and this WILL impact upon your brand, and your business. No matter which PR Agency Manchester you have working for you, and what kind of endorsements and press attention they get for you, if you aren’t making the most of regular user reviews, you’re missing out on great opportunities!
You might have heard of a little platform called Twitter – now that everyone has the internet at their finger tips, you need to exploit it! Positive reviews should be promoted on your social media channels, and negative reviews should be addressed and handled right there on the review site so others see you’re a responsive and caring business owner. If you don’t wish to handle all of that hassle, pass it over to your Digital Marketing Agency Manchester – that’s what we’re here for!
Ignoring the results.
There’s no way to tell whether a channel or campaign was successful without looking at the results. Did it drive customers into your business? What was the return on the investment you spent? Without analysing the performance of a marketing tactic, you’ll never know whether it’s financially worth doing it again. When you work with our Digital Marketing Agency – the results are of all campaigns are analysed and laid out for you to understand. We are adept at reacting to the data, and strategizing PR and Digital campaigns to build on the results!
If all of this sounds like far too much to deal with, on top of the day to day running of your business, the best thing you can do for your business is to outsource. SHM are a PR and Digital Marketing Agency with the insider knowledge and cross-industry experience to send your business’s online profile stratospheric.
If you need a focused, bespoke campaign to reach new users and strengthen your brand profile, get in touch with our creative team to find out what we can do for you!